BMW EfficientDynamics
The other day when dad was driving pass the BMW showroom around KDU, I saw a family test drive the EfficientDynamics model.
I was so happy and told dad that this was one of the model during the launch and people actually dig it! I bet the sales person wasn’t there to witness the launch too! hahahaha!!! and that reminds me that I didn’t blog about the event.
This is one of the events that we stayed back in the office, working our asses off, making media calls, confirming RSVP till midnight, burning CDs, compiling press kits and packing everything cuz this is the year’s biggest event for BMW!
Anyway, I’m just gonna let the photos do most of the talking.
It was at Sky Residence with awesome landscape to fit BMW’s reputation in the industry.
These are the 4 models with the new technology.
Geoff Briscoe, Managing Director of BMW Group Malaysia.
We met Lynn over there as she’s hosting Get A Car with Ntv7. Speaking of that, I bet we’ll be working with our coursemates 5 years down the road as media partners or something like that. lol
After the media briefing, we actually get to take a break from the tense moments and chill over cocktails. This event came out in Ntv7 news the very same day and all of us were ecstatic!!
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One thing about PR is that you can watch a tv commercial or see a news coverage and say to yourself:
“Hey, we worked on that.”
:)
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